With the rapid development of science and technology, artificial intelligence is gradually penetrating into all walks of life, and the retail industry is no exception. In recent years, brick-and-mortar retail robots have become the focus of attention in the industry, which not only bring the benefits of cost reduction and efficiency for merchants, but also bring a brand new shopping experience for consumers. In this article, we will discuss the development status, application scenarios, technical challenges and future development trends of brick-and-mortar retail robots, and bring you an in-depth understanding of this new favorite of the retail industry.
Present situation of the development of brick-and-mortar retail robots
Brick-and-mortar robots refer to all kinds of robots that are applied to the offline retail scene. various types of robots applied to offline retail scenes, including product recommendation, shopping guide, inventory, handling, security and other types. In recent years, China's physical retail robot market has risen rapidly, attracting many companies to join it. According to relevant data, the scale of China's physical retail robot market has reached billions of dollars in 2018, and is expected to maintain high growth in the next few years.
At present, physical retail robots have been widely used worldwide. In China, the brick-and-mortar retail robot market presents the following features:
Application scenarios are rich: brick-and-mortar retail robots have covered a wide range of retail formats, such as supermarkets, convenience stores, and shopping centers, and provide a full range of services for merchants.
Technology continues to innovate: with the continuous development of artificial intelligence, big data, the Internet of Things and other technologies, brick-and-mortar retail robots have achieved remarkable results in perception, cognition, interaction and other aspects.
Policy support: China's government attaches great importance to the development of brick-and-mortar retailing, and encourages enterprises to use new technologies to enhance the level of retailing intelligence, creating favorable conditions for the development of brick-and-mortar retailing robots.
Physical Retail Robot Application Scenarios
Goods Recommendation: Based on big data and user profiles, physical retail robots can provide consumers with personalized goods recommendations to improve the shopping experience.
Shopping guide service: physical retail robots are equipped with speech recognition, natural language processing and other technologies, which can accurately answer consumers' questions about products, prices, promotions and other issues, and improve service quality.
Inventory counting: through image recognition, RFID and other technologies, the physical retail robots can take real-time inventory counts and improve inventory management efficiency.
Handling goods: physical retail robots can take on some of the handling work, reducing employee labor intensity and improving logistics efficiency.
Security patrol: physical retail robots can carry out 24-hour patrols, find hidden security risks and timely alarms to protect the safety of shopping malls.
Physical retail robot technology challenges
Environmental perception: physical retail scenes are complex and changeable, and robots need to have a strong ability to perceive the environment to adapt to different scenes.
Human-computer interaction: Improve the natural language processing capability of physical retail robots so that they can better understand consumer needs and realize efficient interaction.
Data processing: physical retail robots need to process a large amount of data, how to improve the speed and accuracy of data processing is an urgent problem.
Safety: Ensure that physical retail robots do not cause harm to consumers and employees during operation.
Future development trend of physical retail robots
Intelligent: with the continuous development of artificial intelligence technology, physical retail robots will have a higher level of intelligence to realize the application of more complex scenes.
Personalization: physical retail robots will pay more attention to consumers' personalized needs and provide customized services for consumers.
Networking: physical retail robots will realize the deep integration with the Internet and the Internet of Things, forming a new pattern of online and offline synergistic development.
Popularization: with the reduction of cost and the maturity of technology, physical retail robots will be gradually popularized and become the standard of retail industry.
In short, physical retail robots, as an emerging force in the retail industry, are changing the traditional retail model. In the near future, it will bring consumers a more convenient and personalized shopping experience and help China's retail industry achieve high-quality development.
